You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
My passion for hunting is what brought me to Wily Sportsman Products to sign on as one of their dealers. It was also the passion for hunting and the outdoors that led me to obtain my Federal Firearms License.
I live with my wife, Jean and two daughters, Madison and Laura near New Richmond, WI. At times (when time allows for it) my daughters and wife share my passion of the outdoors and join me on the hunt as well.